Here's the deal. We know that you want to use products with better ingredients, but you don't know where to start. After all, you have more important things to do than decode the labels on the back of your grooming gear. You work hard, play hard, and researching sodium laurel sulfates just isn't making it high on your priority list.
So here's our promise to you: We will always use the most premium, ridiculously good-for-you ingredients on the planet. Period. No need for you to get a PhD in chemistry to read our labels and understand them.
Soften and smooth the scales of the skin, which help reduce rough, flaky skin. They are also occlusive agents: substances that provide a layer of protection that helps prevent moisture (water) loss from the skin. These are some great Emollients we've included: Caprylic/Capric Triglyceride, Cocoa Butter and Sunflower Seed Oil.
Substances that absorb water from the air of underlying layers of the skin and draw those molecules toward the surface of your skin. This allows the skin to retain moisture and can help other topical skincare ingredients perform better. Some natural humectants include Aloe Vera, Glycerin, Sodium Hyaluronate and Sorbitol.
Drinking lots of water is great, but that's not all it takes to maintain hydration levels within your skin cells. Skin cells that are well hydrated swell to be plump, bouncy and reflect light effectively. Hydrating agents are named after their functionality. Here are a few: Aloe Vera, Coconut Acid, Panthenol and Squalene.
On the other hand, moisturizers are the tools that can seal up leaks, preventing your skin from losing water in the first place. Moisturizing effectively seals in moisture and builds the skin’s protective barrier. This prevents water loss and ultimately keeps the skin soft and smooth. Some of the great moisturizing ingredients include Glyceryl Glucoside and Sugarcane Extract.
Softens, hydrates and nourishes skin at a deeper level than just the surface of your skin. Some skin conditioners re-energize your skin cells making your skin instantly looks more awake. Some boost blood circulation to prevent wrinkles and reduce lines. A few of our favorites are Darutoside, Shea Butter and Taurine.
The Best Ingredients On The Planet
Acrylates/Palmeth-25 Acrylate Copolymer Source: Synthetic. Properties: Lather Booster. Thickening Agent. Found In: Feel Good Face Wash.
Albizia Julibrissin Bark Extract Source: Persian Silk Tree. Properties: Masking. Skin Conditioner. Found In: Age Defense Eye Cream. Why We Love It: Protects skin cells by producing melatonin.
Chlorella Vulgaris/Lupinus Albus Protein Ferment Source: Algae. Properties: Skin Conditioner. Skin Protector. Found In: Multi Purpose Moisturizer. Why We Love It: Improves the mechanical firmness of skin.
Chrysin Source: Plant Oils. Properties: Improves Circulation. Dark Circle Reducer. Boosts Skin Elasticity. Found In: Age Defense Eye Cream.
Citrus Aurantium Dulcis (Orange) Fruit Extract Source: Orange. Properties: Fragrance. Skin Conditioning. Found In: Feel Good Face Wash. Why We Love It: Natural, mild exfoliating agent.
Citrus Limon (Lemon) Fruit Extract Source: Lemon. Properties: Skin Conditioning. Found In: Feel Good Face Wash. Why We Love It: Natural, mild exfoliating agent.
Cocamidopropyl Hydroxysultaine Source: Coconut. Properties: Cleansing Agent. Lather Booster. Skin and Hair Conditioner. Thickening Agent. Found In: Feel Good Face Wash.
Coconut Acid Source: Coconut. Properties: Skin Hydrating Agent. Boosts Skin Elasticity. Found In: Ultra Lather Shaving Cream. Why We Love It: Coconut derived ingredients areextremely gentle on all skin types.
Coco-Caprylate/Caprate Source: Coconut. Palm. Properties: Emollient. Skin Conditioning. Sensory Enhancer. Found In: Age Defense Eye Cream.
Cucumis Sativus (Cucumber) Fruit Extract Source: Cucumber Plant. Properties: Anti-Inflammatory. Skin Hydrating Agent. Skin Conditioner. Found In: Age Defense Eye Cream. Why We Love It: At the same pH level as human skin, this extract does wonders for skin repair.
Darutoside Source: Siegesbeckia Orientalis Plant. Properties: Skin Conditioning. Anti-Wrinkling Agent. Found In: Age Defense Eye Cream. Why We Love It: This guy can't stand wrinkles and doesn't miss his mark.
Decyl Glucoside (Coconut-Derived) Source: Coconut. Properties: Cleansing Agent. Emulsifier. Surfactant. Found In: Feel Good Face Wash.
Glycyrrhiza Glabra (Licorice) Root Extract Source: Licorice Plant. Properties: Fragrance. Found In: Age Defense Eye Cream. Why We Love It: One of the safest skin lightening agents with the fewest side effects.
Helianthus Annuus (Sunflower) Seed Oil Source: Sunflower. Properties: Emollient. Skin Conditioner. Found In: Ultra Lather Shaving Cream. Why We Love It: Studies suggest that Sunflower Seed Oil has been used for skincare for thousands of years.
Linum Usitatissimum SeedOil Source: Flax Plant. Properties: Significant plant source of Omega Fatty, Oleic, and other Acids to Soothe and Hydrate Skin. Found In: Multi Purpose Moisturizer. Why We Love It: Enhances skin hydration by preventing moisture loss.
Myristic Acid Source: Coconut. Palm. Properties: Cleansing Agent. Found In: Ultra Lather Shaving Cream. Why We Love It: Coconut derived ingredients are extremely gentle on all skin types.
N-Hydroxysuccinimide Source: Organic Compound. Properties: Skin Conditioner. Found In: Age Defense Eye Cream.
Panthenol Source: Vitamin B-5. Properties:Skin and Hair Conditioner. Skin Repair. Sensory Enhancer. Found In: Feel Good Face Wash.Multi Purpose Moisturizer. Why We Love It:It's soothing and skin repair properties go as far relieving inflamed acne.
Quillaja Saponaria (Soap) Bark Extract Source: Chilean Quillaja Tree. Properties: Cleansing Agent. Lather Booster. Found In: Feel Good Face Wash. Why We Love It: All-natural lather boosting ingredient perfect for facial cleansers.
Rosmarinus Officinalis (Rosemary) Leaf Extract Source: Rosemary Plant. Properties: Antimicrobial. Antioxidant. Skin Conditioner. Found In: Feel Good Face Wash. Why We Love It:Aids with blood circulation.
Saccharum Officinarum (Sugarcane) Extract Source: Sugarcane Plant. Properties: Moisturizing Agent.Skin Conditioner. Found In: Feel Good Face Wash. Why We Love It: Natural, mild exfoliating agent.
Symphytum Officinale (Comfrey) Root Extract Source: Comfrey Plant. Properties: Anti-Inflammatory. Skin Cell Repairing Agent. Skin Conditioner. Found In: Multi Purpose Moisturizer. Why We Love It: Aids with growing new skin cells, keeping your skin looking healthy.
Theobroma Cacao (Cocoa) Seed Butter Source: Cocoa Beans. Properties: Skin Conditioner. Emollient. Skin Protector. Masking. Found In:Ultra Lather Shaving Cream. Why We Love It: Known to effectively moisturize even the driest skin.
It's no surprise to anyone today that corporations are cramming more and more synthetic chemicals into their grooming products. We hear the sound bites every day - sulfates, parabens, phthalates...
Research definitively shows these toxins penetrate the skin and accumulate in the body’s organs, potentially causing serious health issues over time (cancer, neurological complications, infertility, etc).
We're committed to developing the best grooming products on the planet, and that begins with using the best ingredients on the planet. Beginning today, we're setting the standard for men's grooming.
We've chosen over 100 ingredients commonly found in men's grooming products that we will never include in ours. Here are the top 25:
Benzalkonium chloride:a disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies. Found in: moisturizers, lotions.
BHA and BHT: BHTs are synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors and may cause liver damage. Found in: non-lathering shaving creams.
BUTOXYETHANOL: A solvent used to control viscosity, or a “fragrance” additive. It irritates skin and may cause cancer and reproductive toxicity. Found in: fragrance.
1,4-DIOXANE: A by-product of manufacturing that is a probable human carcinogen (a known animal carcinogen) as well as toxic to organs and the respiratory system, and a skin irritant. Likely to be present where ethoxylated ingredients like sodium laureth sulfate, PEGs, and ceteareth are listed on ingredient labels. Found in: shampoo, body wash.
Ethylenediaminetetraacetic acid (EDTA):a chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: moisturizers, lotions. Ethanolamines (MEA/DEA/TEA):surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: Shaving Cream, Shaving Gel, Aftershave. Formaldehyde:used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed. Found in: shampoo, body wash.
Isobutane: A propellent similar to butane that dehydrates the skin, extracting the water from it. These chemicals should be avoided by those with sensitive skin, as they can ultimately lead to skin irritation. Found in: Shaving Gels.
Isopentane: A propellent similar to butane that dehydrates the skin, extracting the water from it. These chemicals should be avoided by those with sensitive skin, as they can ultimately lead to skin irritation. Found in: Shaving Gels.
Mineral Oil:Also listed as liquid paraffin, liquid petrolatum and paraffin oil; a by-product of petroleum distillation that may cause contact dermatitis. Found in: baby lotions, cold creams, ointments. Found in: aftershave lotions.
Methylisothiazolinone:chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
Methylchloroisothiazolinone: chemical preservatives that are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.
Methylparaben, Ethylparaben Propylparaben: a preservative commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shaving cream, shampoo, face cleanser, body wash, body lotion. Phthalates (DBP, DEHP, DEP and others):a class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, plastic materials.
Polyethylene glycol (PEG compounds):PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: shaving creams, shampoo. Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES):SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh. Found in: shaving cream, shampoo, body wash, bubble bath. Triclosan and Triclocarban: antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars.
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