The best shave you ever had was probably at a barbershop.
"I have been using the Single Edge SE for about three years. I will never use any other razor. Just the savings in razor blades has more than paid for the razor. The shave is wonderful."
AS SEEN ON ABC'S SHARK TANK
The razor 500,000+ guys swear by.
We took the Single Edge into the Tank in 2019. Half a million razors later, here's why guys switch.
• 4.7 stars across 4,000+ reviews.
• One blade, cutting at the skin's surface.
• A year of blades free, and a guarantee for life.
GQ's best razor for sensitive skin, 2026.
Your razor ships with 8 blades. We send 8 more every 3 months, free for a year. A subscription you can cancel or change anytime.
Featured In
THE TANK, 2019
One blade. On national TV.
We walked into Shark Tank with fake mustaches and a comedian dressed as George Washington. Patrick's mustache fell off mid-pitch. Lori called it "the Cadillac of razors." The Sharks fought over it.
In the two days after the episode aired, we sold more razors than in any month before it. Half a million sold since.
Same razor. One blade, cutting at the skin's surface. Built to last decades, guaranteed for life.
The Single Edge + One Year of Free Blades
The SE Shave Set
$99
- Single Edge SE razor
- Ultra Lathering Shave Cream: Sandalwood & Cedar
- Alcohol-free Healing Post Shave Spray
- Step-by-step guide and video tutorials
- Lifetime warranty
Just the Razor
$59
- Single Edge SE razor (your selected finish)
- Step-by-step guide and video tutorials
- Lifetime warranty.
THE LAST RAZOR YOU'LL BUY
One Blade. Solid Steel.
The Single Edge brings the barber's method home: one blade cutting at the skin's surface instead of dragging beneath it.
Nothing moves or flexes: the head is fixed, the blade angle is set. You control the rest.
Most men have the angle down inside five to ten shaves, and it pays you back with calmer skin that gets better every week.
Why Switch
The multi-blade cartridge is the problem.
Five blades dragging across your skin is the reason for the burn, the bumps, and the ingrowns – and you're paying a premium for the privilege.
01. Multi-blade irritation
Each pass tugs and lifts the hair before cutting it. More blades means more drag, more redness, more ingrown hairs.
02. The cartridge tax
Brand-name cartridges run $3–$5 each. A single edge blade costs about $1. Ours are twice as thick as standard razor blades and made in Seki City, Japan.
03. Plastic you throw away
Disposable heads pile up in a landfill. One solid-metal razor, guaranteed for life, replaces all of it.
How it Works
One blade, built to last a lifetime
- 1
Load a single blade.
The injector slides the blade into place and locks the angle. You never touch the edge. NickStop fins regulate how much skin meets it.
- 2
Shave with the grain.
Let the weight of the solid-metal handle do the work. Less pressure, shorter strokes, one clean pass.
- 3
Swap for about $1
Replace the blade when it dulls, 8 to 10 shaves per blade. With this offer, your first year of blades ships free.
The honest comparison
Single Edge vs. your cartridge razor
|
Multi-blade Razors
|
|
|---|---|---|
| Blades per shave |
One |
3-5 |
| Irritation & ingrowns |
One clean pass at the surface. |
More drag, more bumps |
| Cost per blade |
About $1 |
$3-$5 |
| Cost per year |
Year one free with this offer, then about $32 in blades. |
$100-$200+ |
| Build |
Solid metal |
Plastic, disposable |
| Warranty |
Guaranteed for life |
None |
Guaranteed for life
If it ever fails, we replace it. Forever.
The Single Edge is a solid piece of metal with no moving parts to wear out. It carries a lifetime warranty, and a 30-day money-back guarantee - longer than the learning curve. If the shave isn't for you, send it back for a full refund.
Questions
Before you switch.
Is this the razor from Shark Tank?
It is. We pitched the Single Edge on ABC's Shark Tank and walked away with a deal. Same razor, now with 500,000+ sold and 4.7 stars across 4,000+ reviews.
Is a single edge razor right for me?
If you deal with irritation, razor bumps, or ingrown hairs - or you're just tired of paying for cartridges - yes. GQ named the Single Edge SE its Best Razor for Sensitive Skin for 2026. Plan on five to ten shaves to learn the angle. The 30-day money-back guarantee covers the whole learning curve.
How much do blades actually cost?
About $1 each, and one blade lasts 8 to 10 shaves - pack of 8 covers about three months. With this offer your first year of blades is free; after that, about $32 a year in blades, plus $5.99 shipping per delivery. Brand-name cartridges run $100–$200+ a year.
What does “12 months of blades free” include?
You get the Single Edge SE at $59 (or the SE Shave Set at $79) with 8 blades in the box. We ship 8 more every three months for the rest of the year, free - 32 blades in total, about a year of shaves. It runs as a subscription so the blades arrive on schedule. After the free year it continues at $8 per pack plus $5.99 shipping, and we'll email you before anything is charged. Cancel anytime.
What if I don't like it?
You have 30 days to try it - longer than the learning curve. If the shave isn't for you, send it back for a full refund. The razor itself is guaranteed for life.
Do I have to buy Supply blades?
No. The SE takes any standard injector blade. Buy them from us or anywhere else. The free year and the subscription just mean you never have to think about it.