How One Razor Outsmarted Traditional Shaving Brands

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Logo of 'uncrate' in lowercase, stylized gray text.The CNBC logo in grey.'Men's Health logo in gray text.'Text logo of 'Gear Patrol' in a gray, industrial-type font.'WSJ logo in grayscale with bold, stylized letters.'The text 'BUSINESS INSIDER' in a stylized font.'Men's Journal logo in gray text.'
Logo of 'uncrate' in lowercase, stylized gray text.The CNBC logo in grey.'Men's Health logo in gray text.'Text logo of 'Gear Patrol' in a gray, industrial-type font.'WSJ logo in grayscale with bold, stylized letters.'The text 'BUSINESS INSIDER' in a stylized font.'Men's Journal logo in gray text.'

The shaving industry is broken. Traditional multi-blade companies want you to buy more sub-par blades that create waste and irritation over time.


Learn why Supply is doing things differently, and how you can, too.

100

day, risk-free trial. Not grinning after every shave? Send it back—used or not. We’re that confident.

79%

Agreed razor burn and irritation reduced. *Results from a survey of 3,989 customers.

$500

that’s how much you can save over 10 years by switching to Supply. The average man spends over $20,000 on razor blades in a lifetime. Why not keep more in your pocket?

1. The Multi-Blade Razor Problem

Heritage shaving brands introduced the concept of the multi-blade shave in 1975. The idea was that more blades cut hair multiple times, leaving a baby-smooth face behind. What these brands don’t tell you is that multi-blades shave under the surface of the skin, not on top of it – which leads to irritation and razor burn. Single-edge blades (think that old-school barbershop experience) cut close to the skin, minimizing irritation and delivering smoothness without the extra blades.

2. Bacteria, Your Face, and the Fix

On top of irritation, ingrown hairs, and discomfort, multi-blade razors also house a lot of bacteria that is just waiting to make a new home on your face. Supply’s blades are made of premium stainless steel, which is easy to keep clean, and can be loaded without the touch of your hands. Our blade loading system keeps your razor clean and your fingers free from getting nicked – minimizing the chance of nasties ending up on your skin and breaking you out.

3. The Ugly Side of the Close Shave

There’s close, and then there’s too close. Like we said, traditional multi-blade razors, sometimes having as many as six blades, can truly rough up your face over time. Each blade can contribute to microscopic cuts under the surface of the skin all while tugging at hair and pulling on skin. You may feel smooth, but you also may be adding on extra irritation to get there. Our fix is one obsessively constructed blade with a low learning curve. One pass is usually more than enough.

4. Minimal Design, Maximum Performance

Supply razors were designed with clean lines in mind. After years of suffering through sub-par shaves with (frankly) ugly-looking multi-blade razors ourselves, we set out to make a tool that looked as good as it felt to use. Our razors come with countertop stands and wall mounts to keep razors upright, out of the way, and free of moisture – extending the life of our inexpensive blades even more. Can your multi-blade do the same?

5. Why Make the Switch?

Look, the very idea of shaving has been around for hundreds of years. We aren’t looking to change what isn’t broken: single-blade shaves that deliver a close, comfortable shave. What we are trying to change is the idea that more blades mean a better shave, or that you need to create excess plastic waste just to have a smooth face. Our solution is cost-effective, environmentally friendly, and focused on you. We hope to make your morning shave just a little more enjoyable.

 The Welcome Bundle - Sterling delivers a powerful punch of an expertly crafted razor, moisturizing shaving cream, soothing post-shave spray, and a high-performance bar soap to handle the day’s needs so you can get up and get out the door.
The Single Edge Max Welcome Bundle
 The Welcome Bundle - Jet Black delivers a powerful punch of an expertly crafted razor, moisturizing shaving cream, soothing post-shave spray, and a high-performance bar soap to handle the day’s needs so you can get up and get out the door.
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The Single Edge Max Welcome Bundle
The Single Edge Max Welcome Bundle
The Single Edge Max Welcome Bundle
Supply Shave Scents
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The Single Edge Max

Effortless Shaving Without the Irritation

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Why Men LOVE

the Single Edge Max

After using the Single Edge Max, our customers experienced the following: