Hey Supply Fam,
Patrick here, back with my third blog installment. Read parts one and two if you haven’t already.
This time, we’re talking about blades. But first, some context.
When I started this company, we had zero dollars in the bank and zero influence at large blade manufacturing facilities. My only options at the time were to (1) raise a few hundred thousand dollars to spin up a new blade manufacturing line or (2) purchase existing blades “off the shelf.”
I went with option 2, for obvious reasons.
But my dream since day one has always been to offer my own blades. That day is finally coming.
I’m pleased to present the brand new Supply Injector Blades:
There are two obvious things I want to make absolutely clear:
- The new blades are the exact same size as the old blades.
- The blade cartridge functions exactly the same as the old cartridge.
So, yes! The blades are backwards, forwards, and forever compatible. I am enamored with the idea of bringing the injector blade format back into the mainstream. I’ll never let that dream die :)
Now, on to the part you’ve all been waiting for: how to earn free blades.
It’s simple, really:
Step 1: Sign up for an account on our website (it’s free!)
Step 2: Get a free pack of blades and free US shipping on all orders over $35. Forever.
Never pay for blades again. Ever.
The new program and blades will be available for preorder on November 1. There are a TON of moving pieces behind the scenes, so please be patient with me as I get everything set up.
And above all, please let me hear your feedback. I’m buried in emails right now, but I read EVERY email you send me. I’d love to hear what you think of my plans. Good or bad, I want to know.
(PS - Don't forget, prices on The Single Edge STEEL go up on November 1. Grab one now before they do.)
FREQUENTLY ASKED QUESTIONSHow much will the new blades cost?
If you're not interested in taking advantage of the free blades promo, you'll be able to purchase the blades at $6 for 8. Depending on how often you shave, that should last you 2-4 months.
I like the old blades. I want to keep buying those.
We will keep selling those blades to existing customers as long as there is demand for them. Please don't worry about that part. But to be clear, we will not be offering them to new customers past November 1.
When are the new blades going to be available for purchase?
They will be available for pre-order on November 1st, and begin shipping on/around November 15th.
What specifically has changed about the blades themselves?
I’ve been able to work more closely with my manufacturer to specify exactly how I want the blades ground, sharpened, and coated. They’re made according to my specs.
What about the injector cartridge? What’s different about it?
Frankly, it works a heck of a lot better. There are a few specific (and frustrating) problems we’ve fixed with the new package: (1) A “bug” where blades sometimes load crooked has been fixed, (2) The injector slider works more reliably to engage and inject blades, (3) The “key” on the cartridge doesn’t bend out of place, and (4) It’s far more sturdy and less prone to breaking. I think it’s way better looking, too. I’m particularly proud of the used blade slot on the back.
How do I sign up to get free blades?
It’s simple. Sign up for an account on our website (find a link in the menu on our homepage), and you’re in! All you need is a name and email address. Note that currently there isn’t any messaging on the site that tells you you’re in the club after you sign up. That will go live in a few weeks.
What if I already have an account on your website?
Then you’re good! Nothing left to do. We’ll send out information about how to get your free blades when it’s time.
I'm not sure if I have an account on your website. How can I check?
The quickest way to check would be to go try to login with your existing email address. If that doesn't work, please email us at email@example.com.
I have multiple email addresses. Which one should I use?
It's really important that you place all of your purchases on one account. We cannot merge two accounts. Please email us if you're not sure which one you've used in the past.
So I can’t get the free blades now?
No, not yet. The program will go live on November 1.
Will the new blades work with my old razor?
Yes, yes, yes!
Do I have to purchase a new razor to qualify for the free blades offer?
No! All you have to do is (1) have an account on our website, and (2) make a purchase of $35 or more.
Ok, but I really, really want to know all of the specifics of how this whole thing is going to work. Do I add the products and THEN I get the blade-
Stop. Just stop right there. I promise it will all be clear soon. We’re still working out the final details of specifically how the mechanics will work on the website.
I want to buy a razor NOW before the prices go up, but I want the new blades that are available on November 1.
I totally get that, but it’s just not going to be possible. There are so many changes we’re making to our supply chain and fulfillment network. It won’t work that way.
I highly recommend getting a razor now if you’re on the fence, and then coming back later for some free blades and $35 worth of accessories. You will not be disappointed with our existing blades. I guarantee it.